top of page

Connect Learn Create

Revolution comming soon

The core issue facing the architecture industry is a loss of fundamental principles and public trust.

Creators of architecture confuse representations (the map) with lived reality (the territory), focusing on vector lines and optimizing amount of square meters instead of imagining and creating spaces that enhance quality of life and build a happier society.

A second problem is the blind faith in scalability and generic, mass-produced typologies that ignore context. Technology is evolving quickly — cloud-based software will centralize knowledge and improve collaboration; information  from supply chain will become more accessible, and knowledge of engineers and sustainability experts will be used from the start of the design process — but while digitalization is the future, architecture cannot be simply computed. AI can be a powerful brainstorming tool, but human creativity and wisdom must remain the final decision-maker.

The opportunity lies in architects and urbanists leveraging their creativity, human connections as well as the power of digital tools and information.

Swarm, the  AEC consultancy and networking agency, focuses on creating better cities and thriving society, by connecting professionals with technology,  building agile organizations, and promoting innovation and sustainable solutions. The change is possible if a diverse group of stakeholders, including academia, government, municipalities, urban planners, architects, engineers, consultants, real estate developers, and VC works together.

© 2025 by archicoding | VAT ID NL003690717B09 | KVK 82494320 | Amsterdam | The Netherlands

bottom of page